CRICKING

Insect Foods
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The world's first cricket-based breakfast flakes!

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Why not Crick-Flakes?

Higher nutrition , Lower environmental impact Low in environmental impact ⬇

Our Crick-Flakes are made with cricket flour (Acheta domesticus) and a multigrain blend, providing a delicious and protein-rich meal that delivers superior nutrition while minimising environmental impact.

The final recipe is in the works, we can’t wait to share more details!

Why crickets?
Nutritional profile

Crickets are packed with good stuff!

A protein content of 75% and an impressive array of essential nutrients like healthy fats, iron, calcium, vitamin B-12, omega-3, and potassium, turn crickets into a leap towards sustainability that's as nutritious as it is eco-conscious.

More potassium than bananas
More iron than spinach
More calcium than milk
More omega-3 than salmon
More vitamin B-12 than beef
and even more!
Edible & protein share

Crickets are so good that most of their mass is edible.
And guess what? Most of that edible mass is protein. Not bad, huh?

    Crickets
  • 80% edible
  • 75% protein
    Beef
  • 40% edible
  • 25% protein
    Pork
  • 55% edible
  • 26% protein
    Chicken
  • 55% edible
  • 30% protein
    Fish
  • 60% edible
  • 25% protein
    Crickets
  • 80% edible
  • 75% protein
    Beef
  • 40% edible
  • 25% protein
    Pork
  • 55% edible
  • 26% protein
    Chicken
  • 55% edible
  • 30% protein
    Fish
  • 60% edible
  • 25% protein
 +   = Edible share
 = Protein content
Source(s) "Looking at Edible Insects from a Food Safety Perspective" by Food and Agriculture Organization of The United Nations - ISBN 978-92-5-134196-4
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Water footprint

Growing crickets take only a fraction of the amount of fresh water required by other protein sources.

Crickets require 0,05% of fresh water compared to beef and 0,5% compared to soybeans.

Source(s) "Potential and challenges of insects as an innovative source for food and feed production" - ISSN 1466-8564
Cricket farming is one of the most environmentally sustainable animal source food production systems available.
Carbon footprint

Crickets, with their tiny carbon footprint, prove that small can be mighty in the fight against climate change!

CO2 emissions released to produce 1 kg of cricket protein:

compared to cattle
compared to plant alternatives

Crickets emit 0,1% of CO₂ compared to cattle and 70% compared to plant alternatives.

Source(s) Comparing Environmental Impacts from Insects for Feed and Food as an Alternative to Animal Production. DOI 10.1007/978-3-319-74011-9_11.
Cricket farming is one of the most environmentally sustainable animal source food production systems available.
Land Use

Cricket farms take up so little ground space, you'll hardly notice they're there – but the planet sure does!

Crickets use 7,5% of land compared to cattle and 15% compared to plant alternatives.

Source(s) "Edible insects: future prospects for food and feed security - ISBN 978-92-5-107596-8
Cricket farming is one of the most environmentally sustainable animal source food production systems available.
Back

Crick-Flakes is where a good day starts!

Sell / Distribute Crick Flakes
Breakfast table Cereal Box

One Bowl.
Any Time.
Every Benefit.

Crick Flakes take the humble breakfast bowl and load it with a serious nutritional punch — 24% protein, whole grains, no funny business.

By swapping out empty calories for real fuel, Crick Flakes make eating better as simple as pouring a bowl.

And because they’re made with a lighter-footprint protein source, they don’t just power you — they help keep the planet in better shape too.

As the demand for nutrient-dense, responsibly made, and transparent products rises, Crick Flakes are set to become a true game-changer in the breakfast aisle.

Superior Protein Quality

Cricket protein (Acheta domesticus) offers a complete amino acid profile, outperforming many traditional sources. It’s not just about how much protein you get — it’s about getting the kind your body can actually put to work.

Higher Protein Content

Crickets are naturally packed with protein — so even a small boost of cricket flour turns ordinary flakes into a protein-rich breakfast. That’s how we reach an impressive 24% protein, without losing the crunch and simplicity you love in your cereal flakes.

Higher Better
Protein
Quality Content

Superior Protein Quality

Cricket protein (Acheta domesticus) offers a complete amino acid profile, outperforming many traditional sources. It’s not just about how much protein you get — it’s about getting the kind your body can actually put to work.

Higher Protein Content

Crickets are naturally packed with protein — so even a small boost of cricket flour turns ordinary flakes into a protein-rich breakfast. That’s how we reach 24% protein, without losing the crunch and simplicity you love in a cereal.

No trade-offs, no compromises..
Healthy&
Delicious
Cricking's Journey

Eureka!

Research into crickets (Acheta domesticus) as food has been a game-changer. It’s now clear they’re a true superfood — nutritious, sustainable, and since 2022 officially approved by the EU for both sale and consumption.

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How it started

With a head full of ideas and a belly full of curiosity, we started experimenting in the kitchen. Thrilled by the early results, we knew the mission was worth pursuing—so in 2023, we founded our start-up "Cricking" in Bergamo, Italy, ready to take things to the next level.

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Making it real

Teaming up with top cereal producers, we took our homemade trials to industrial scale. After countless tweaks and tests, we refined the recipe to create the perfect batch of Crick Flakes.

We’re entering the final stretch, putting everything in place for a smooth market launch.

Produce with us Sell / Distribute Crick Flakes

Coming your way!

We’re gearing up to bring Crick Flakes your way! Right now, we're finalizing distribution plans and looking for pilot partners to help us hit the shelves with a crunch.

Sell / Distribute Crick Flakes
The role of Cricking

Pioneering the protein transition

What's up?

The Protein Transition refers to a strategic shift towards diversifying and promoting sustainable sources of protein in the food system, with a focus on reducing reliance on traditional animal-based proteins and encouraging the consumption of alternative protein sources.

This shift addresses pressing environmental concerns such as excessive land and water use, as well as CO2 emissions associated with conventional protein production methods.

The Protein Transition is all about switching things up in our diets by adding more eco-friendly protein sources. Instead of just sticking to meat and plants alternatives, it's time to look at other options like insects!

This change helps tackle big environmental issues like too much land and water use, and high CO2 emissions that come from traditional meat and plant-protein production.

Making a difference

We're on a mission to reshape the way people nourish themselves, soon offering a diverse range of delicious and nutrient-packed products derived from cricket protein.

Through our innovative use of cricketscrickets, we want to redefine the way people approach nutrition, embracing the unparalleled benefits of insect protein for both personal wellness and environmental preservation.

About us

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